DD4ME

OVERVIEW

The Challenge: Design a responsive web page to promote a designated driver service, allow the sign-in, login for clients and drivers and payment platform

Outcome: A usable web page wit a clean design and frontend development to work with the backend environment

Length of Project: 3 weeks

Role: UX Research and full stack developer

Methodology: Empathize, Define, Ideate, Prototype, Test

Web Technology: HTML, CSS, JavaScript, NodeJS, SQL, NPM, Rest API

During this phase, I sought to understand the current state of the designated drivers market, the needs and frustrations of the target user. My intention for the research phase was to uncover the needs and frustrations of the target user to better understand how to appeal to them.

Research Goals:

Define people's common behaviors when they request a designated driver service
Define people's common behaviors when shopping online
Determine what people like and dislike about designated driver service experiences

Primary Research - Interviews

In order to design a great website, I had to identify the needs of the target audience. To better understand the perspective of users, I talked to three people between 25 and 45 years old to find out their needs and expectations with the designated driver service.

We have a remote friendly team, so our brainstorms were all conducted with virtual stickies in Google Slides.

Persona Creation

With the information from my interview and brainstorming with the team, I was able to elaborate my user person

Wireframes

I created low-fidelity wireframes of the desktop site in Pencil with the most important pages to incorporate into the design.

During this process, I thought about how the layout and content could be structured to satisfy user and business goals in a technically feasible way.

Home

Client Platform

I asked 5 participants to test out the prototype's usability. The participant pool was comprised of women and men between the ages of 18 and 55 who need a driver service at least once per month. All participants complete the usability test remotely via skype.

While the feedback was mostly positive from participants, the prototype is far from perfect. I plan to continue the iterative cycle of testing and updating the prototype.